LiveRail, a leading publisher monetization platform for video, has announced on its blog that they have agreed to join Facebook. The company was founded in 2007 and helps companies to optimize delivery of video ads on mobile and the web through real-time biding. The company is said to deliver 7 billion video ads in a month.
The company says in its blog post, "when we started talking to the team at Facebook about how we could work together, it quickly became clear that we shared a vision for the future of digital advertising. They believed, as we do, that publishers deserve a new generation of audience-aware advertising technology. We realized that by joining forces we’d be able to draw upon our respective strengths to move even faster towards our shared vision of creating the advertising platform of the future.
"This announcement marks the beginning of a new chapter for the team at LiveRail, and I’m incredibly grateful to all the amazing people who have helped build this company to where it stands today. I’m confident that as part of the Facebook family, our team has the opportunity to redefine the ad tech landscape and set a new standard in technology for publishers."