Google has reached a deal to acquire Songza, the playlist site it had been rumored to be scouting for several weeks. Financial terms weren’t revealed, but a source with knowledge of the situation said the price was substantially higher than the $15 million figure reported by the New York Post in early June.
Songza employs about 50 music curators, who program playlists designed for moods, activities, times of day, or even weather in the listener’s area -- say, “Southern Soul Barbecue” or “Black Tie Bump ‘N Grind.” Google plans to hire all of Songza’s staff, and leave the Songza.com web site intact for now.
Google plans to incorporate Songza’s playlists into its Google Play Music All Access subscription service, enhancing its radio function. Google Play already has some human-curated playlists, but largely relies on algorithms for much of its radio-style programming. Songza may also be integrated into a paid YouTube service, which Google acknowledged it is readying.
Songza began in 2010 as Songza Sets, a discovery-oriented product within MP3 store Amie Street. Its founding team sold Amie Street to Amazon the same year, and focused on Songza instead. Amazon invested in both Songza and Amie Street.
“Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music,” Google said in a statement announcing the deal. “We'll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.”
Picked from Billboard