Monday, 7 April 2014

Yahoo To Step Up The Game With Original Video Content


For a while now, Yahoo doesn't seem to be doing so well in terms of launching innovative products like its competition - Google, Microsoft and the likes.

However, the company seem to be stepping up the game now has Yahoo is reportedly set on getting into the original video content game, with plans afoot to produce “the kind of programming that typically winds up on high-end cable TV networks or streaming services like Netflix,” the Wall Street Journal reported Sunday.

Aware that it’d be entering a crowded market, Yahoo is said to be carefully weighing its options as it examines how best to fund the shows and turn a profit. Besides advertising, licensing deals with international markets, as well as various syndication arrangements, are reportedly being considered as possible revenue generators.

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