Twitter, a big hit with news junkies and those in the media industry, has been working to widen that scope to bring in more mainstream users, as well as those with other special interests. The latest group to be tapped are culture vultures: between March 24 and 30, Twitter will dedicate a week to museums across Europe and the UK, with hundreds of galleries signed up to produce special content for the platform, giving “Twitter users direct and unparalleled access to some of Europe’s leading museums and the people behind them in 140-character bursts.”
What the Museum Week will do is bring extra focus for users to how Twitter can be a window into art (much like a sports event might open the door to some users turning to Twitter for the first time), but it’s not a one-off effort. Mar Dixon, who works on social media projects for museums, points out that this has and will extend beyond this week. “Every day of the year museums and cultural institutions across the world are using Twitter in exciting and interesting ways to tell the stories of their collections to new audiences,” she notes.
The hashtag for the week is #MuseumWeek. Those already signed up include the Science Museum (@sciencemuseum), the Natural History Museum (@NHM_London), the Victoria and Albert Museum (@V_and_A), the British Museum (@britishmuseum), and Tate (@Tate); as well as smaller places like the Roald Dahl Museum and the Pencil Museum in Cumbria (!) (@PencilMuseum).
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