Are you an App Developer? This will really interest you. Reports from TechCrunch reveals that Google now features over 750 services. Wow! thats some good numbers right? Moving forward, Google is expanding this program by creating a formal Technology track in its partner program for vendors who “build complementary business apps and tools.”
The new program, Google says, will run alongside its existing Reseller Program, which currently includes more than 10,000 partners. The Reseller track focuses on the resellers who bring Google Apps to other businesses (ranging from small stores to enterprises).
The new track is meant for partners who have integrated their products with the Google Apps Services APIs. These range from companies that build anything from workflow tools and analytics dashboards to business intelligence and expense management tools. Some of the companies in the Marketplace today include the likes of DocuSign, Uberconference and SmartSheet.
Also new in Google’s partnership program is an expansion of its Cloud Platform partner program, which is meant for companies that extend the functionality of the Cloud Platform (think SendGrid, New Relic, Cloud Sherpas, etc.) and those who provide consulting and implementation services.
This program launched in 2012, but always remained relatively small. Google says it only features 161 companies right now. Starting today, Google is now making it easier for more businesses to participate, however. The company is adding an additional entry-level tier to its offerings. This so-called “Registered Company” tier will sit under the Premier Partner and Authorized Partner tiers and will give companies access to online resources and train