Thursday, 20 March 2014

Autodesk Acquires Creative Market


It looks like Autodesk has taken one more step forward in its bid to compete more with the likes of Adobe in the business of providing tools to the design community, but also a bigger step into the maker movement. It has acquired Creative Market a San Francisco-based startup that provides a marketplace for digitally-designed content like fonts, icons, photos and templates.

We’re trying to find out the terms of the acquisition. Autodesk does not appear to have made an official announcement yet, but we’re looking out for it.

All of the Creative Market team will be joining the Autodesk Consumer Group, including co-founders Chris Williams (the CTO) and Aaron Epstein (VP product), who be relocating to San Francisco. “We have big plans to help lead them into a future where beautiful design can be simple and accessible to everyone,” Darius ‘Bubs’ Monsef, the co-founder and CEO, writes in a blog post about the deal.

In the words of Monsef, it looks like the startup was in the process of raising another round (it had raised $2.3 million to date from investors including SV Angel, Alexis Ohanian and Crunchfund, founded and led by the founder of TechCrunch, Michael Arrington). Instead, it decided to go the exit route.

Part of the interest in Autodesk came from the fact that the bigger company was looking to develop more consumer-focused offerings for the maker movement.

At the same time,  gives Autodesk another product to build out its wider ambition of offering a suite of cloud-based services for the design community — covering not just digital assets (as in the case of Creative Market) but also 3D assets related to the growth of businesses creating new hardware and other physical products. This, too, is an area where Adobe wants to play more with its own Creative Cloud business.


No comments:

Post a Comment