Apple seems to be competing in the low-end market now. Apple has just released a cheaper variant of its iPhone 5C, with only 8GB of storage memory, in Europe.
The device, which has appeared on the website of UK carrier O2, as well as Apple's European stores, is otherwise the same as the 16GB and the 32GB iPhone 5C variants. It sports a 4-inch Retina display, 8-megapixel camera, and an A6 processor.
Reports that the iPhone 5C is not selling as well as expected were never officially confirmed by Apple. The sudden unveiling of an 8GB model might however mean that the company is rethinking its pricing strategy for the low-cost iPhone.
The 8GB iPhone 5C is not yet available on Apple's official website or the websites of any US carrier, so we don't know exactly how much cheaper it will be in the US. O2 prices it at least 50 pounds ($83, N13,612) cheaper than the 16GB variant, depending on the contract. At Apple's UK site, it is 40 pounds cheaper ($67, N10,988) than the 16GB variant sans contract; in Germany, the price difference is 50 euros ($70, N11,480). Do you think Apple product could really come down?